48%
GB adults aged 18+ · 2024
gambled in the past 4 weeks; 28% when lottery-draw-only participants are excluded.
0100% of stated population
Reported: 48%
Duty of Care UK
Policy • Research • InterventionChallenging Harm.
Elevating Care.
Transforming how vulnerability and gambling harms are addressed across the UK through evidence-based research, digital risk monitoring, and compassionate intervention.
- Evidence-Based Frameworks
- Digital Risk Screening
- Community Impact
Risk Signal • 100% Anonymous
10 Questions. A Clearer Picture.
No login or personal data required. Check your risk level or evaluate digital gambling habits in under 3 minutes.
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What Are the Odds? Make an Informed Next Move.
Explore probability and costs, or take a private, non-clinical check-in with Risk Signal.
Research and Insight
The evidence behind gambling harm in Great Britain.
National survey findings from 2024, England’s public-health cost estimates, and human-first pathways to support.
2.7%
GB adults aged 18+ · 2024
scored 8+ on the Problem Gambling Severity Index (PGSI), the survey’s problem-gambling category. This is not a clinical diagnosis.
0100% of stated population
Reported: 2.7%
48.0%
Close to someone who gambles
of GB adults reported being close to someone who gambles. Being close does not necessarily mean experiencing harm; 9% of all participants were affected others.
0100% of stated population
Reported: 48%
14.5%
Affected others · past 12 months
of affected others sought help, support or information due to someone else’s gambling. This includes mental health, welfare, relationship and gambling services.
0100% of stated population
Reported: 14.5%
£1.05–1.77bn
England · annual modelled cost
estimated annual financial costs to government plus the societal value of health impacts, in 2021–22 prices. Not solely direct costs; the range reflects uncertainty.
0£2bn scale · 2021–22 prices
Estimated range: £1.05bn–£1.77bn
117–496
England · modelled annual estimate
estimated excess suicide deaths associated with problem gambling or gambling disorder per year. An uncertain modelled association, not a confirmed count or proof of causation.
0500 deaths scale · per year
Estimated range: 117–496
Survey percentages are estimates, not precise population counts. GSGB uses a new methodology and should not be compared directly with older health surveys. England cost and suicide ranges are modelled estimates, not GSGB findings.
Our Story
DUTY OF CARE: A shared responsibility
No one should suffer gambling harm alone.
Too often, people experiencing problem gambling are met with stigma, judgement, or neglect instead of understanding and support. As a result, gambling-related harm can deepen, affecting not only the individual but also their families, relationships, mental health, finances, and communities.
At Duty of Care UK, we believe that gambling harm is not simply an individual’s burden. It is a societal challenge that requires compassion, awareness, and collective action.
Our mission is to promote earlier intervention, reduce stigma, and improve access to support for those affected by gambling harm. Through education, advocacy, research, and community engagement, we work to create safer environments where people feel seen, heard, and supported.
Care is not optional. It is a shared responsibility.
Compassion First
People before labels. Dignity before diagnosis.
Safer Systems
Designing environments where risks are recognised early.
Informed Care
Evidence-led, non-judgemental, and human.
Access Support
Whether you are struggling yourself or concerned about someone you care about, support is available. Taking the first step towards help is a sign of strength, not weakness.
Together, we can build a future where gambling harm is recognised earlier, support is easier to access, and no one is left behind.
Leadership and Governance
Our Founder
A balanced, evidence-led approach to risk, human behaviour, and harm reduction.
A shared duty of care
Together, We Can Prevent Harm
An invitation to schools, charities and communities to recognise risk early and protect lives.
Research in the room
From Awareness to Early Action
Why digital gambling needs proactive support, and how research can help close the gap.
Core philosophy
"People will always take risks in search of happiness, ambition, and recreation. The objective is never prohibition, but protection: ensuring that whatever pleasure an individual pursues, safeguards exist to minimise harm to themselves, their loved ones, and the wider community."
Abisola Olasupo is a UK-based Social Risk Analyst and researcher dedicated to reframing how vulnerability and gambling harms are understood and treated. Rather than viewing harm through the lens of moral failure or stigma, his work bridges academic rigour, clinical insights, and community-level intervention to build structured safety nets.
Academic Research
BSc Biochemistry, then Master of Research (MRes) in Sport, Health and Education from Cardiff Metropolitan University, critically examining the drivers and digital risk environments of online gambling in the UK.
Specialised Clinical Training
Grounded in compassionate care models via Depression: A Compassionate View (University of Derby) and Psychological Care for People Experiencing Gambling Harm (The Australian Psychological Society Ltd).
Applied Innovation — Next Move
Currently developing Next Move, an evidence-informed transitional pathway and digital framework supporting individuals navigating recovery and sustainable reintegration after gambling harms.
What We Do
WHEN GAMBLING IS NO MORE FUN, WHAT NEXT ?
Grounded in prevention, early understanding, and non-judgemental support — for individuals, families, and organisations.
Research and Insight
Evidence-based UK insight into gambling harm — the scale, the assessment gap, and the human cost.
- How gambling engagement develops over time
- Social and digital drivers of gambling harm
- Improving prevention-focused approaches
48%
gambled in the past 4 weeks; 28% when lottery-draw-only participants are excluded.
GSGB annual report 2024 · published October 20252.7%
scored 8+ on the Problem Gambling Severity Index (PGSI), the survey’s problem-gambling category. This is not a clinical diagnosis.
GSGB annual report 2024 · published October 202548.0%
of GB adults reported being close to someone who gambles. Being close does not necessarily mean experiencing harm; 9% of all participants were affected others.
GSGB 2024 · Insights into affected others, May 202614.5%
of affected others sought help, support or information due to someone else’s gambling. This includes mental health, welfare, relationship and gambling services.
GSGB 2024 · Seeking help as an affected other, May 2026£1.05–1.77bn
estimated annual financial costs to government plus the societal value of health impacts, in 2021–22 prices. Not solely direct costs; the range reflects uncertainty.
OHID evidence update 2023 · executive summary, p.6117–496
estimated excess suicide deaths associated with problem gambling or gambling disorder per year. An uncertain modelled association, not a confirmed count or proof of causation.
OHID evidence update 2023 · Table 8, p.45Read moreAll stories on Medium
Executive briefing and strategic brochure
Seeing Risk Earlier.
Supporting People Better.
Evidence-informed conversations for organisations that want to strengthen their duty of care. Bring research, staff wellbeing and practical safeguarding into the same room.
2026 brochure · Publication pending
01
Staff mental health and wellbeing workshops
02
Workplace culture and safeguarding reviews
03
Executive briefings and leadership risk identification
04
Risk Signal™ awareness and early intervention
WATCH and LEARN
Prevention, treatment and help — in their own words
Short, trusted videos on spotting the signs early, finding treatment in the UK, supporting someone you love, and real stories of recovery.
Family
Gambling harm on relatives
How one person's gambling can quietly affect partners, children and wider family — money worries, broken trust and stress at home.
Duty of Care UK
Family
Gambling harm on pets
A gentle reminder that gambling harm reaches every member of a household, including the pets who depend on us for care.
Duty of Care UK
Prevention
John Hartson's story — Gambling harms
The former footballer shares how gambling took hold and what helped him stop.
Glasgow Centre for Population Health
Treatment
Gambling disorder in the UK — treatment today
Psychiatrists explain what gambling disorder is and the treatment available in the UK.
Royal College of Psychiatrists
Treatment
Gambling addiction: the struggle for support
A news report on the gaps people face when looking for help.
Sky News
Family
How to help a friend or family member
Practical, kind steps for starting a conversation with someone you are worried about.
Doctor O'Donovan
Lived experience
"I lost £250k and hid it from everyone" — Harj's story
Harj talks honestly about hidden losses, shame and rebuilding his life.
ODAAT Gambling Awareness
Resources and Learning Hub
Learn, Reflect, Recover
A central place for education, recovery and awareness — articles, videos, books and guides in one hub.
OPEN ROOM
SAY IT NOW AND FEEL FREE
Whether you're living with gambling harm or love someone who is — leave a thought, a piece of advice, or just vent. Every voice is kept anonymously and shown here, time-stamped.
Wall of voices
Real, anonymous messages — kept here as a record of every voice that passed through.
Loading anonymous voices…
Books that help
Written by our founder — plain-language guides for the person gambling and the people around them.
- Field Guide
How to Love
Family, Friends and Foe
Rebuilding trust, family dynamics, and relational support.
A guide to rebuilding connection when trust has been strained — how to love family, friends, and even the people who hurt you.
Who it's for: Partners, parents and friends of someone living with gambling harm; anyone repairing a relationship.
£19.99paperbackGet the GuideBuy on Amazon · proceeds support the growth of this work - Recovery Resource
Life Over Addiction
A Recovery Guide — Gambling Disorder
A structured guide to navigating recovery and breaking cycles of harm.
A practical recovery guide that walks through the pull of gambling disorder and the daily steps that put life back in front of the habit.
Who it's for: Anyone in or starting recovery, and the people walking beside them.
£19.99paperbackGet the GuideBuy on Amazon · proceeds support the growth of this work - Essential Reading
Risk and Reward
A 'Plan B' for the Unknown
Strategic frameworks and decision-making for managing risk and the unknown.
A recovery tool for thinking clearly about risk, chance and choice, and building a Plan B before the next big decision.
Who it's for: Anyone drawn to high-risk decisions who wants a steadier way to weigh them.
£19.99paperbackGet the GuideBuy on Amazon · proceeds support the growth of this work
Merchandise for Impact
Wear the Message. Fund the Mission.
Every shirt, book, and resource purchased helps support gambling awareness seminars across the United Kingdom — community education, prevention initiatives, lived-experience storytelling, and support for individuals and families affected by gambling harms.
Available now
Current apparel
Next Awareness Seminar
£2,150 raised of £3,000Merchandise purchases directly fund future educational events, community outreach programmes, and prevention initiatives.
Donate and see how funds are used- Coming soon
The Next Move
Awareness collection design in development.
- Coming soon
Put Down The Shovel
Awareness collection design in development.
- Coming soon
Every Move Matters
Awareness collection design in development.
- Coming soon
Protect The King
Awareness collection design in development.
- Coming soon
Beyond The Bet
Awareness collection design in development.
- Coming soon
Recovery Is A Strategy
Awareness collection design in development.
- Coming soon
Long Game Living
Awareness collection design in development.
- Coming soon
Checkmate Gambling Harm
Awareness collection design in development.
TRUST and DISCLAIMERS
What this site is — and what it isn't
We want to be plain about our role. This is an informational and educational service for preventing gambling harm.